With this blog, we aim to show the importance of Domain Authority that will enhance traffic on your website.
With this blog, we aim to show the importance of Domain Authority that will enhance traffic on your website.
Domain Authority is basically a number that indicates the authority of your website. The higher your domain authority more chances of ranking higher in search engine result pages (SERPs) and getting more organic traffic.
The Domain Authority metric was developed by Moz, but with time other companies have created similar metrics that rank domains based on a number of factors and give them a rating from 0 to 100.
How to Increase Your Website`s Domain Authority
Just follow these simple steps:-
- Using natural text that is relevant to users.
- Linkage from high PA (Page Authority) pages to lower PA page to pass on the link.
- Linkage from high-traffic pages to high-value pages to increase conversions.
Content - Creating amazing content is one major factor to increase Domain Authority and rankings.
When creating new content, think about what the concept requires.
Link - worthy content will also need to be well-written and of premium quality. This means keeping it free of grammatical errors, and includes a unique perspective on the topic and writing content that`s long enough to do justice to your topic and to rank well in Search.
Audit bad links and remove them
Having authoritative links won`t mean a thing if you also have fake or damaging links pointed to your site. Alas, many business owners don`t think about the power of these links until manual link penalty is imposed on them. It is very important to conduct regular link audits.
These are few strategies that might be beneficial to have an authoritative domain name. Rankings will gradually improve if these strategies are followed.